Don’t think of it as content, think of it as information — paidContent
John Borthwick of Betaworks
John Borthwick of Betaworks
Unfortunately, recent studies have shown that the current approach isn’t working. Creative Quotient scores (a creativity measure developed and tracked since the 1950s whose correlation to creative success is three times stronger than IQ) are showing a significant downward trend in children between the ages 4 and 10. As children spend more and more time taking standardized tests and engaging in highly structured play (organized sports, video games, etc.), open-ended and imaginative play is being marginalized.
The answer, quite simply, is to take back creative play by reimagining it for the modern era. Kids create, learn, and share their ideas through imaginative play. With pirate costumes, dolls, saucepan drum sets, and refrigerator-box moon bases kids aren’t just practicing for “real life,” they’re training their brains to see new possibilities--building the “what if” skills that will be critical to their creative success in later years.
TODAY’S INNOVATORS ARE DISPELLING THE MYTHS OF THE AUTEUR AND THE EUREKA MOMENT.However, with “kids getting older younger” (a common lament in the toy Industry) and increasingly favoring digital games to traditional toys, it’s our responsibility as toy designers to embrace the brilliant possibilities mobile devices afford for digital play. Phones and tablets empower our kids to collaborate through multi-touch, narrate their creations, share their ideas with other kids online, see the world through augmented-reality lenses, and explore the great outdoors with GPS. These aren’t just video games anymore: they’re an open platform for the greatest toys and creative tools yet to be invented.
Every tool should nourish the things upon which it depends.
We see this principle at varying levels in some of our tools today. I call them cyclical tools. The iPhone empowers the developer ecosystem that helps drive its adoption. A bike strengthens the person who pedals it. Open-source software educates its potential contributors. A hallmark of cyclical tools is that they create open loops: the bike strengthens its rider to do things other than just pedal the bike.
Cyclical tools are like trees, whose falling leaves fertilize the soil in which they grow.
via avc.com
Writers are building their own industry.
via intomobile.com